Dave's Not Chicken - Time's Square Billboard

Dave's Not Chicken was a short project where I collaborated with BCN Visuals to make the brand character and some of the food used in the commercial. This was shown on one of the main billboards in Times's Square New York.

The full commercial for Dave's Not Chicken, a veggie burger option served with cauliflower. I did model, texture and lookdev of the brand character Dave, and some textures and lookdev work on the food including the cauliflower.

A still of the brand character Dave. This is the first time the brand has had their character made in 3D from the 2D logo.